Whether you produce your music electronically, on your computer, or in a more traditional setting, one of the most important considerations is the way your music sounds. This is, to a large extent down to the gear you use, but you will have noticed that the thousands of, say, guitar-bass-drums bands still manage to come up with their "own sound." Even though they seemingly use the exact same instruments! The same applies to music which relies more on synths and special effects. How is it that this pro band which uses the same synths you have has so much cooler sounds?